NOVA – Digital Sound Print – Revolutionizing Audience Insights

Digital Sound Print – Revolutionizing Audience Insights for NOVA

Infografia partnered with NOVA Entertainment to create an engaging promotional piece that highlights their innovative approach to capturing and analyzing digital and data footprints of audiences and listeners. The initiative, titled Digital Sound Print, excites media buyers and investors about NOVA’s cutting-edge capabilities and vision for the future.

We centered the creative concept around the idea that every listener represents a unique sound wave, contributing to a broader digital sound print. This metaphorical approach visually and narratively illustrates how NOVA leverages digital evolution to discover new audiences, deepen connections with existing ones, and provide unparalleled insights into audience behaviors and preferences.

The video showcases NOVA’s advanced data-gathering capabilities, analyzing over a million data signals daily to create a “data spine” that informs over 120 audience segments. By enriching these segments with census data and behavioral insights, NOVA offers programmatic access for precise targeting. The narrative also emphasizes NOVA’s adaptive audio and contextual targeting, enabling personalized, mood-specific messaging for maximum impact.

Presented as part of a larger promotional strategy, this piece successfully captivates key stakeholders, reinforcing NOVA’s position as a leader in the digital audio space. The project underscores the power of innovative storytelling and design in communicating complex capabilities with clarity and impact. Through Digital Sound Print, NOVA showcases its current strengths and commitment to shaping the future of audience engagement in a data-driven economy.