LENDLEASE – NiD (Neuroscience in Design) ‘Making spaces better for people’ Copy

The NiD (Neuroscience in Design) ‘Making spaces better for people’ campaign was a series of videos that promoted the science and research study between University of NSW and Lendlease on the impact of work environments on their workers physical and mental well-being. The content was very heavy and data rich, we were able to extract the core messages and visualise the data in easily digestible yet engaging animation. Using a mix of 2D and 3D design, the NiD videos communicated the research based data that explains how better designed spaces can improve people’s thinking and experiences. The primary objective of this video was to market Lendlease’s’ offering and ability to design environments that promote well-being, as well as to provide the equivalent of a ‘379 working week’.