CSIRO – Biosecurity

CSIRO – Biosecurity Explainer Videos

Infografia partnered with CSIRO and Something.Global to create six engaging explainer videos focused on biosecurity, addressing critical threats to Australia arising from global travel, trade, urbanisation, and climate change. Our goal was to deliver effective solutions to ensure Australia remains prepared to protect its environment, agricultural industry, and way of life.

The primary objective was to create accessible content illustrating the importance of biosecurity. By simplifying complex concepts, we aimed to engage a wide audience, ranging from industry professionals to everyday citizens, enabling them to understand proactive biosecurity measures.

To achieve this, Infografia undertook the following steps:

• We worked closely with CSIRO experts to identify key biosecurity themes and associated threats.
• Engaging scripts were crafted to effectively communicate complex information in clear, relatable language.
• We developed a uniform design across all videos to reflect the CSIRO brand, ensuring visual consistency.
• High-quality graphics and animations illustrated key ideas while maintaining brand identity.
• Professional voiceovers added an engaging narrative tone, enhancing the storytelling approach.

A standout piece from this series was the Next-Gen Veterinary Vaccines Storyboard. This film incorporated stylised animals and characters, making it not only informative but also visually appealing. The creative elements helped convey the importance of advanced veterinary solutions in a relatable way.

The videos successfully engaged a broad audience, raising awareness of biosecurity while serving as effective training tools for professionals. CSIRO feedback indicated that the content empowered viewers to understand risks and promote resilience against biosecurity threats.

Infografia’s collaboration with CSIRO showcased our ability to transform complex information into impactful content. Our work underscores the significance of strategic communication and innovative design in addressing critical national challenges, ultimately fostering an informed and prepared society.